The BlackBerry officially launched its Classic smartphone with a QWERTY physical keyboard and trackpad on this Wednesday, 17/12, for $ 450 (unlocked model) in the US. The launch comes amid market concerns by shrinking slice of the company in the mobile market.
With less than 1% of the global smartphone market and less than 45 million users, the BlackBerry decided to stay with the physical keyboard and security features that made the fame of the Canadian company before the arrival of the first iPhone in 2007.
The BlackBerry recently said that even the US President Barack Obama, “is still a BlackBerry fan.”
Still, it remains unclear as CEO John Chen plans to attract an audience under 35 years old who loves touchscreen keyboards and is considered essential for survival for the manufacturer.
During a participation in the program CBS This Morning, American TV, the executive struggled to describe how the BlackBerry it attract younger users, and then said that perhaps the Classic will be released in various colors plus black classic.
Chen also admitted on TV that when he assumed the BlackBerry, just over a year, the company was “literally losing billions of dollars.” The financial part of this improved then, he said, but the company still amounted to only 916 million dollars in revenue last quarter.
The Classic has a square screen of 3.5 inches, rear 8MP camera – and front 2MP. The storage can reach up to 144GB with the addition of a microSD card.
|Display size:||3.5 Inches|
|Main Camera:||8 MP|
|Front Camera:||2 MP|
|Processor:||1.5GHz Snapdragon processor, Qualcomm|
In addition, the Classic runs BlackBerry OS 10.3.1 system has battery that lasts 22 hours in constant use (according to the company) and has a 1.5GHz Snapdragon processor, Qualcomm.
The smartphone runs Android and BlackBerry apps available for BlackBerry World for productivity apps and corporate and Amazon Appstore for games and entertainment.