Thorsten Heins, CEO of the Canadian company, made the announcement at the BlackBerry Live 2013 in Orlando, USA
The BlackBerry Messenger (BBM), popular instant messaging service BlackBerry, will soon be released for other platforms. Users of iPhone and Android devices with the system application will access later this year, as announced by Thorsten Hein, CEO of the BlackBerry on Tuesday.
Thorsten Heins said it is the company’s confidence in its latest platform – the BlackBerry 10 operating system – which led them to decide to give the customers of its main competitors the possibility to use BBM. The messaging service will be launched as a free app to iOS 6 and Android Ice Cream Sandwich.
“The BB10 is so powerful that it was time to expand our messaging service to more users,” said the president of the BlackBerry in the BlackBerry Live 2013, held this week in Orlando. “The best messaging platform that is available to even more people this summer (in the Northern Hemisphere).” What explains the company’s commitment to offer a unique service until then – and popular – for users of BlackBerry devices is confidence in the strength of the brand, according Thorsten. Despite saying that the BBM is one of the main reasons people choose BlackBerry, he believes that the release of this service to other operating systems will not weaken, but increase the use of devices with 10 BB.